Executive Profile

Rubaba Dowla, Director

Organization: Airtel Bangladesh
Chief Service Officer

A highly experienced leader with successful track record of brand management, product innovations and corporate communication. Has been instrumental in building Telenor subsidiary Grameenphone, as number one brand and market leader with more than USD 1 Bn revenue from a start-up stage .Currently heading Services and Mcommerce portfolio of Airtel Bangladesh. More than Twelve years of experience in telecommunications field having extensive experience in formulating corporate vision and long term strategy, leading all marketing related functions including spearheading numerous product innovations with P&L responsibility, segmentation,VAS, Brand management and development, Customer Relationship Management (CRM), managing Corporate Social Responsibilities (CSR) and internal, external stakeholders. Some successful product innovations have also achieved World GSMA awards and acclamations. Spearheaded and Launched innovative services first time in Bangladesh eg- Utility bill pay, banking transactions details thru sms, GP portal, djuice product for youth segment, Pay4me services , Cell bazaar, Community information services (CIC), Healthline service etc. Innovated the unique Mobile to Mobile service which revolutionized the mobile growth in Bangladesh. Established a range of value added services portfolio, out of which couple of initiatives received 3GSMA Global Mobile Award in 2007 and 2008 consecutively in the category of “Best Use of mobile for social and economic development”.

Earned both national and international accolades at corporate and personal level; Top 50 Women in mobile content, Mobile Entertainment Forum; Begum Rokeya Shining personality award in 2006;Ananya top 10 women in Bangladesh in 2007; Top 5 most powerful women in mobile in Asia, Charged magazine, Hong Kong. Enlisted in Who’s who 100 women leaders in Bangladesh.

Company Address/Phone/Fax/email:
Airtel Bangladesh Ltd
House 34, road 19/a
Tajwar Centre , Banani
Dhaka 1213, Bangladesh
Phone: +88028836990-7
E-mail: Rubaba.dowla@bd.airtel.com

Company website: www.airtel.com



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